Elizabeth FrayerSep 17, 20213 minThe Key Components of SEO: Gain a Basic Understanding of SEODoes the topic of SEO make your head spin? You know it’s important—everyone’s talking about it—but what is SEO and why do you need it?...
Elizabeth FrayerApr 14, 20212 minThe Difference Between Strategy and Tactics—and Everything ElseI’ll be honest—back in college, I often confused strategy with tactics (and all the other marketing jargon 🤦♀️). Strategy is a...
