Elizabeth Frayer
The Key Components of SEO: Gain a Basic Understanding of SEO
Does the topic of SEO make your head spin? You know it’s important—everyone’s talking about it—but what is SEO and why do you need it?...
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Elizabeth Frayer
- Apr 14, 2021
- 2 min
The Difference Between Strategy and Tactics—and Everything Else
I’ll be honest—back in college, I often confused strategy with tactics (and all the other marketing jargon 🤦♀️). Strategy is a...
Elizabeth Frayer
- Apr 12, 2021
- 3 min
For the CEO or Entrepreneur—Why Your Company Why Matters
When I finally decided to make the time to practice what I preach (I’m still a work in progress)—get really clear on my mission and my...
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